Pollack guts or marmalade on your toast, sir? Breakfast in Japan

Awoke bleary eyed after a late night watching Japanese golfer, Tanihara's failed attempt at knocking the supreme Tiger Woods from his perch. On auto-pilot, I reached for the marmalade to spread on my doorstep of Yamazaki bread. The lid displayed some unfathomable Korean hangul with small English lettering beneath saying "salted pollack intestines". With visions of dead movie directors and their innards floating before me, I declined the marmalade/salted pollack guts (too early for cannibalism), and plumped for some ultra-sweet, pale Japanese honey. These days, I reckon most of the Japanese young are breakfasting on thick doorsteps of toast (usually with butter and sometimes with jam too if they are pushing the boat out) if they have anything with their milk or green tea at all. (A flawed survey with absolutely no mention of pollack intestines, salted or otherwise, of Japanese breakfast habits carried out in 2000 tells a slightly different story.) In the past it would have been rice and nutrition-packed miso soup (one of the best pick-me-ups possible at daybreak) cooked especially lovingly by mum. Last night's main meal leftovers, whether fishy, meaty or intestinal, would have been the accompaniment.